Our oversight and involvement in every facet of our client's development model is our foundation. Read on to learn more about some of the countless services we provide.

  1. 1. Contract Negotiations

    With nearly 22 years, and hundreds of successful contract negotiations on his resume, Ray Petkau understands how each contract affects a player’s career. Therefore, we take special care and consideration to each client’s long-term needs and goals when brokering contracts.

  2. 2. Contract Management

    All terms of contracts must be respected. Occasionally circumstances call for us to step in to enforce the terms of a contract, and while we take great care in addressing conflicts amicably in our correspondence with teams, some conflicts require legal action.

  3. 3. Marketing & Endorsements

    The ability to effectively market and brand our clients has resulted in numerous and successful endorsement deals with popular brands such as Scotiabank, Bauer, Nike, Vaughn, Reebok, CCM, Lululemon, Visa, Audi, Porsche, Ford, Rogers, Malibu Boats, True, BMO, RBC and more.

  4. 4. Athlete Development Training

    At Alpha, we place a tremendous amount of importance on guaranteeing our clients receive the very best training and development in the game. Design and implementation of programs are personally handled by our team of experts, including Director of Player Development, Adam Francilia, our Player Development and Player Representative, Nick Fuher, and our Trainer and Development Coordinator, Cal Volpe.

  5. 5. Tax Planning, Budgets, & Banking

    Alpha Hockey works with a select few independent financial advisors. These advisors are tremendously experienced and highly respected within the NHL community. Advisors are individually matched to our players based on the needs and goals of each client.

  6. 6. Draft Selections

    NHL and Junior entry drafts are often frustrating and confusing for players and families. We give clarity and direction, as well as timely advice in dealing with scouts in preparation for drafts. While this is an exciting and important moment in a player’s career, we focus on long-term career advancement and the draft is only one step in the journey.

  7. 7. Major Junior vs. College

    Both routes have their own unique benefits, but which is best for the player and their long-term goals? Our experience with both leagues and over 75 years combined in the hockey industry helps our clients and their parents get past the emotion and uncertainty that often comes with this complex decision.

  8. 8. Post-Career Planning

    When you become a part of Alpha Hockey, you become part of a family. Your life continues after hockey and so does our relationship with you. There is a lot to consider and we’ll be there to help. We will come alongside you and your family to help prepare and transition you from one exciting chapter to the next.

  9. 9. Charities & Events

    ALPHAworks is pleased to support numerous charities, and we encourage and assist our clients to do the same. Many of our clients work with charities that have special meaning to them, and we support and encourage them with direct assistance from our staff in the planning stages as well as at events.

  10. 10. Analytics

    Hockey has experienced a huge surge in statistical advancements in recent years. As an agency, we have been leaders in this field having successfully used analytics in negotiations with NHL teams. We work with numerous “Analytics Experts” for contract negotiations as well as player development.

Development Plan

Our programs have proven that we can gain the competitive and personal edge that every athlete searches for.

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